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September 8 2005, Celtel Launches East Africa Calling Tariffs

Celtel International, the leading Pan African Mobile Telecommunications group held simultaneous functions in Tanzania, Uganda, and Kenya this morning to announce the launch of their new East African Celtel-to-Celtel Regional Calling Tariffs.

By making communications easier and more cost effective, Celtel confirmed its commitment to the East African Region. As the only mobile phone company operating throughout Kenya, Tanzania and Uganda, Celtel’s unmatched presence illustrates the company’s commitment to the region and ability to provide customers with unsurpassed value.

It was announced that the new tariffs are exclusively for Celtel customers calling other Celtel subscribers within East Africa. With the cellular company’s infrastructure throughout the region Celtel subscribers in Kenya, Uganda, and Tanzania can now enjoy special regional rates that are significantly lower than what was previously offered. The new rates will be billed in per-minute increments, and will apply to both pre-paid and post-paid tariff plans.

The new tariff rates for subscribers in Tanzania calling Celtel customers in either Uganda or Kenya will be TSH 390 during peak hours and TSH 272 during off peak hours. Similarly, Celtel Uganda customers calling Celtel subscribers in Kenya or Tanzania will be charged UGSH 610 during peak hours and UGSH 425 during off peak hours. Celtel Kenya customers calling Celtel subscribers in Tanzania or Uganda will pay KSH 32 during peak hours and KSH 23 during off peak hours.

Speaking at the new tariffs launch in Kampala, Celtel Uganda Managing Director, Tim Bahrani commented “today is an important milestone for Celtel and the people of East Africa. We are enabling our customers the ability to conduct business more efficiently throughout the region, whether they are large corporate clients, small and medium enterprises, traders or individual customers.”

“What we are witnessing here today is our commitment to all customers living in East Africa. We believe in fulfilling the East African dream and bringing the region together. As we are the only mobile operator in all three countries we are in a unique position to become the business facilitator between Uganda, Tanzania and Kenya.”

The New East Africa calling tariffs follow the group’s investment in Kenya last year, which at $250 million signaled the largest commercial agreement ever signed in Kenya and also positioned the company as the only mobile operator with a presence in all three East African countries. With the addition of 1.4 million subscribers in Kenya, Celtel was named the fastest growing brand in the fastest growing mobile telephony continent in the world.

Speaking at the East African inauguration last year, Celtel International Chief Operating Officer, Omari Issa made the promise to all in attendance that “covering the region is just the beginning because the opportunities are endless. Together we are going to play our part in the economic dream and develop telecommunications across the East African region as no other telecom company has done to date.”

Almost a year later Celtel continues to fulfill its promises. As a result of its East African presence, the mobile company has created a constant flow of new jobs, enhanced job skills, created formal and informal markets, distribution and infrastructure networks have been improved, new tax revenues have been generated for governments, and now regional tariffs have been lowered.

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